THINK DESIGN FOR COMPETITIVE ADVANTAGE
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Breadsall Priory

5th September 2023

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Breadsall Priory Marriott Hotel & Country Club

​In a world full of change and uncertainty, here at Murray we utilise our design led strategy to help businesses overcome their challenges through uniform.

Join us on Tuesday 5th September at the wonderful Breadsall Priory, where we bring you a different perspective on design, that goes much further than uniform. Our fantastic speakers come from a variety of backgrounds to offer you powerful insight into how design led thinking can help you gain a march on your competitors.
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What we have in store for you

Half Day Conference
Focused on design led thinking
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A Quality Speaker Line Up
Ray Stenning - Design Director
Best Impressions
Public transport agency, branding & marketing

The Power of Design
Back to Its roots! How does design influence us psychologically?

With many angles to explore regarding design led thinking, it's wise to strip it all back and consider how we get to the point where design is used as a tool....

• How psychology plays a key role.
• Why do we make the decisions we choose?
• What are the other foundational aspects that has led us to this point?



Professor Alan Norbury - Chief Technologist
Siemens

Leading global supplier of industrial plant and software


Adoption of Digitalisation - From Design to Reality!
How can we use design to enable the pace of innovation?

• Digitalisation is changing all areas of our lives: The way we stay informed, the way we travel, the way we buy things – and the way we manufacture products. 
• The pace of innovation and the ability to disrupt are becoming key success factors in global competition. And how we use design to enable such change is crucial. 
• This new ‘Digital Revolution’ commonly referred to as ‘The 4th Industrial Revolution’ is driven by ‘embedded’ or ‘cyber physical’ systems interacting intelligently.
• So what does this mean for UK productivity and growth? How will technologies change the way we do business? What skills are required? And how is digitalisation being adopted in practice?


Jag Sihra - Founder & Creative Director 
Studio Jag Sihra 
Full service design studio

Design or Brand - What Came First? 
The impact of design from an ex-British Airways & Virgin Atlantic designer

Jag takes us through examples from her illustrious career that highlight how design and brand go hand in hand. Although predominantly focused on the retail sector, design principles can be utilised for all sectors so benefits all audience members…!

• The best of design
• How design impacts us all
• A refresh is as good as a redesign



​Richard Potter - 
Board-level advisor on digital transformation and innovation strategy
Microsoft

Generative AI vs Human Creativity
Microsoft’s take on the future of creativity

• How can the digital age push the boundaries for the next few years?
• Will the Metaverse be the new home to showcase design output, including uniform? 
• You'll be wowed with what is on the horizon!


click for speaker bios
Breakout Groups
A chance to interact with others and gather plenty of ideas for you to take back to the office!
the following is optional...
An Afternoon of Networking
With guests from companies spanning various sectors, a great opportunity to chat with other senior executives. Your hosts at Murray will be on hand to discuss anything you wish to explore as well
Golf or Spa?
Your choice of a round of golf on the superb Priory course or some much needed R&R time in the spa facilities at Breadsall Priory
Dinner
Feel free and stay on for us to host you at dinner, followed by an overnight stay (subject to room availability) if you wish
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