THINK DESIGN FOR COMPETITIVE ADVANTAGE
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Ray Stenning
Design Director
Public transport agency, branding & marketing 


Ray is well-known in the public transport world. He is colourful, charismatic, outspoken, a bit outrageous and rather unconventional.

However, under that threatening exterior he is a very talented, enthusiastic, dedicated professional, and displays a passion that can be quite breathtaking. Ray is the leading light behind the London-based creative design, marketing and advertising agency Best Impressions. For 40 years Best Impressions has been raising the bar and changing how public transport is presented, perceived and sold. It has created many commanding transport brands and countless successful (and often award-winning) projects in bus, coach and rail sectors. Ray himself was given a special award in 2015 for his outstanding contribution to the industry.

Ray’s team of dedicated designers and account handlers all believe in public transport and are passionate about good design. They are committed to turning out work of the highest calibre, and certainly never afraid to tell the client when he is wrong!  

At a personal level, Ray’s other interests include film, art and architecture and he thrills to live opera. What a hero! Listen to what he has to say - it’s stirring stuff.

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Professor Alan Norbury
Leading global supplier of industrial plant and software
Professor Alan Norbury is the Chief Technologist for Siemens plc Digital Industries division - a leading global supplier of industrial plant and software, manufacturing automation and drive technologies to industrial customers across the UK and Ireland.

Since 2011 Alan has worked closely with the High Value Manufacturing Catapult Centres.

As Chief Technologist he dedicates his time to developing leading technology innovation to benefit Siemens UK manufacturing facilities and Siemens industrial customers.
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Alan is a regular Industry 4.0 keynote speaker, Visiting Professor at the University of Nottingham & University of Sunderland, Chartered Engineer, Fellow of the Institute of Engineering & Technology, Fellow of the Institute of Innovation and Knowledge Exchange, member of the IET Design and Manufacturing Panel, Advanced Manufacturing Research Centre Industrial Board, Advanced Forming Research Centre Programme Board, Manufacturing Technology Centre Technology Programme Board, Advanced Machinery & Productivity Institute Strategy Board and Liverpool City Region Advanced Manufacturing “Making It” Board.

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Jag Sihra
​Founder & Creative Director
Full service design studio 
Jag is a Creative Director with responsibility for all creative concept design, development and delivery across brand and product - leading a team of designers and product managers. She is also experienced in brand strategy & design, digital design, product development and leadership of cross functional internal teams and external agencies. Numerous design projects have been delivered successfully and she is an MA Textile Design Course Validator & Lecturer.
 
Having forged an exciting design career in all aspects of corporate design encompassing Brand, Interiors and Products, at British Airways, Jag was responsible for the design delivery of numerous and complex design projects from inception through to tangible results, always personifying the Brand for the very best customer. She has managed a number of design teams across categories.
 
After leading the delivery of design for premium design at Virgin Atlantic Jag moved into Creative Director roles, first for an product gifting company and subsequently a luxury fragrance & beauty brand. Both of these have comprised creative leadership and hands on design for brand, products and service.
 
With a prestigious career in commercial design, primarily in the Aviation sector, Jag Sihra has realised her long held dream to expand and focus on her own Studio, specialising in hand illustrated designs which are exquisitely brought to life on Silk. Her work includes a capsule organza scarf collection for Liberty (an early career highlight), as well as silk accessory ranges created for Luxury Fragrance and Couture Houses.

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Richard Potter
Board level advisor on digital transformation and innovation strategy



Richard advises business leaders around the world on a range of digital transformation challenges. He is passionate about building innovative enterprises.
 
In his day job Richard works with Microsoft's customers giving them clarity and confidence about their digital journeys, helping them turn their aspirations into transformational business results.
 
He is a renowned keynote speaker and event facilitator with an energising and engaging style.
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He lives in the UK but travels extensively, shamelessly collecting and telling stories everywhere he goes.
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